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If you don't start your analytics with good data, then everything else is a waste of time and money.

We have built the most sophisticated and elegant data capture platforms in the history of broadcast media measurement. Our experience in pioneering data capture and curation dates back well over 10 years and produced the largest capture content network in the world that handled advertisement detection, in-content branded logo opportunities, as well as the all-important curated media mentions and tonality. All of this was handled in a single-stream, real-time, and in-line process.


We not only solved many of the issues of scale, speed, and quality, but we also engineered a resilient and redundant network. Let us de-risk your video projects of any scale, whether it be in traditional linear, broadcast, cable, VOD, or private placement. We have worked with many of the top OEMs and attribution companies, which have shaped our product vision.​

Don't be fooled by the posers in the marketplace. 


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John Derham

Head of Innovation

Managing Partner

John is a visionary architect of innovative technology stacks. Powered by state-of-the-art layers of integrated AI and proprietary contextualizing software, the platforms have utility for measurement in industries including media, financial services, e-commerce, and various other B2C and B2B applications. He is a pioneer in building and leading diverse data analytics teams and strategies.  Derham has many noted successes in marketing, product, risk management, and other operational disciplines. John has a Bachelor of Science from the Villanova School of Business with a concentration in Financial analytics. 

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Lakshmi Venkataswamy is a seasoned IT professional who has 30+ years in the art and practice of IT in various business verticals. He has led IT organizations in the roles of CTO and CIO. He has also been involved in successful startups both internationally and domestically. His passion is to provide technology solutions that provide scale and performance in a cost-effective manner. Lakshmi earned a Bachelor of Engineering Electronics & Communications Engineering B.E. (Hons) ECE at the National Institute of Technology, Trichy, and an MBA in Finance from Drexel University.

Lakshmi Venkataswamy

Chief Technologist

Managing Partner

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